Blog

How to Use Cleanliness as a Selling Point When Selling Gym Memberships In today’s competitive fitness industry, it takes more than the latest treadmill model or the most intense group class to win over potential members. For many people, one factor can make or break their decision: cleanliness. In the post-pandemic world, hygiene standards have moved from being a nice extra to being a decisive expectation. This creates a golden opportunity. If your gym can demonstrate an unwavering commitm …

Walk into a gym during peak hours or step into a bustling office break room, and one thing becomes immediately clear: shared spaces are, by nature, unpredictable. What one person leaves behind—physically or behaviorally—impacts the experience of everyone who comes after. For facility managers, this reality creates a constant balancing act: how do you maintain order, cleanliness, and comfort in a space used by hundreds of people with different habits, expectations, and levels of respe …

When someone walks into a fitness center, office building, or coworking space, they usually notice the obvious things—modern design, sleek furniture, natural lighting. What they often don’t see are the surfaces that people touch constantly throughout the day: door handles, treadmill controls, desk chairs, elevator buttons, locker latches, and shared keyboards. These are the high-touch areas—easily overlooked but deeply influential in how people experience a space. High-touch ar …

The fitness industry thrives on energy, inspiration, and transformation. Gyms aren’t just places to sweat; they’re communities where people reinvent themselves. Whether you’re running a boutique fitness studio or a large health club, selling memberships is the lifeblood of your business. But let’s be honest—it’s not always easy. Potential members have endless choices, and you need to stand out for all the right reasons. Fortunately, selling gym memberships doe …